Etisalat - The World’s Strongest Brand
Year: 2022
Brand: Etisalat
Art Direction: Sherif Gamal
Deliverables: OOH, Branding for Etisalat offices, Digital including banners and social, microsite design, video animation
The concept
Etisalat was named the world’s strongest brand and the brief was to showcase this in all mediums from digital to print.
Showing strength can sometimes seem to much and doesn’t create a link with brand and consumer, so in this approach I came up with a visual that showcases strength in the limitless possibilities that brand and consumer have when they are on this journey together.
A gateway or portal overlooking the world and observing what’s next.
Brand Valuation Lobby Screen
This video was used in lobby screens at Etisalat headquarters, using the same concept at the start but then showcasing all of the “strength” Etisalat has achieved with digital infographics and dynamic transitions.
